Innova dog food
Innova dog food
Innova dog food is made and manufactured by Natura. Innova Dog food is one of the decent brands of dog food on the market. Innova dog food comes in both a canned and dry version. The dry version of Innova dog food comes in 2.2 lb., 6 lb., 15 lb. and 30 lb. packages.
Innova dog food review
Innova dog food Formulas:
- Innova Adult Dry Dog Food – Large Bites
- Innova Adult Dry Dog Food – Small Bites
- Innova Adult Dry Dog Food – Red Meat – Large Bites
- Innova Adult Dry Dog Food – Red Meat – Small Bites
- Innova Low Fat Adult Dry Dog Food
- Innova Senior Dry Dog Food
- Innova Senior PLUS Dry Dog Food
- Innova Puppy Dry Puppy Food
- Innova Large Breed Adult Dry Dog Food
- Innova Large Breed Senior Dry Dog Food
- Innova Large Breed Puppy Dry Puppy Food
Innova Dog Food Consumer Ratings
| Title | Votes | Rating | Review |
| Eukanuba dog food | 3 | 5.0 | -1.0 |
| Innova Adult Dry Dog Food - Red Meat - Small Bites | 31 | 7.6 | -1.0 |
| Innova Adult Dry Dog Food Red Meat Large Bites | 22 | 7.0 | -1.0 |
| Innova Adult Dry dog food - Large and Small Bites | 45 | 7.2 | -1.0 |
| Innova Large Breed Adult Dry Dog Food | 60 | 6.0 | -1.0 |
| Innova Large Breed Puppy Dry Puppy Food | 80 | 6.8 | -1.0 |
| Innova Large Breed Senior Dry Dog Food | 17 | 6.2 | -1.0 |
| Innova Low Fat Adult Dry Dog Food | 27 | 6.3 | -1.0 |
| Innova Puppy Dry Puppy Food | 76 | 6.3 | -1.0 |
| Innova Senior Dry Dog Food | 22 | 6.2 | -1.0 |
| Innova Senior Plus Dry Dog Food | 21 | 7.5 | -1.0 |
| Innova dog food | 70 | 7.6 | -1.0 |
Michelle:
Here is the deal on Proctor and Gamble aquiring Natura Pet
http://www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1422726&highlight=
Proctor and Gamble also owns Iams and Eukanuba. It’s anybodys guess as to what will happen, but I look for P&G to mass market the Natura products and get them into big box pet stores to go head to head with Wellness on the grand marketing scale. I don’t look for them to change where they produce the food, but keep an eye out for ingredient changes. My guess would be minor changes that affect the bottom line. It will be interesting to watch and see what happens. I remember when Wellness was a quality product, now it’s just overpriced, middle of the road food. It’s my hope that P&G keeps the quality and integrity of the Natura Pet line.
As far as Orijen no longer using citric acid as a preservative, I spoke with a Champion Pet Foods Representative about 3 weeks ago now. Because of peoples concerns, they stopped using it as of January 2010. They are NOT updating their website until their current supply of food bags are used up. The NEW supply of food bags will no longer have “preserved with citric acid” printed on them and at that time, they will update the website.
Trade between the US and Canada is easy. I never understood the Australia thing, but we do not have those concerns here.
I sent them an email and this would be very bad news if true. Because in a year they would be just be another middle of the road dog food. I wonger if all these prices I have seen are because of finacial issues/bad management.
I sent them an email and this would be very bad news if true. Because in a year they would be just be another middle of the road dog food. I wonger if all these prices I have seen are because of financial issues/bad management.
It’s a shame that they sold Natura to Procter & Gamble they will probably ruin the products-we will have to wait and see.Also I would never buy from them,they torture animals by keeping them in small cages and doing experiments on them.I saw the video of the Beagles with chunks cut out of their legs all laid out on a filthy floor trying to wake up from the their “operation”. I think they should be shut down for animal abuse.And I would never fund their abuse and cruelty by buying their dog food.Since I saw that video I have not bought their people products either.I would rather buy store brands or other brands.
Here’s a link to prove what I said about Procter & Gamble the makers of Iams.they really do torture animals.I don’t know how anyone could watch this video and continue to buy their products. https://secure.peta.org/site/Advocacy?cmd=display&page=UserAction&id=611 All the people who do these terrible things to animals will some day have to answer to god-who made us all.Also before you take your pet to a shelter for some lame reason-please don’t alot of these medical testing labs have contracts with shelters and thats where your pet might end up or they may be euthanized for no reason other than their time was up and nobody wanted them.Please if you can no longer keep your pet put an ad in the paper or give it to someone you can trust they will have a better chance that way.Also their is more stuff to look at. http://www.iamscruelty.com/iams-feat-nocontract.asp
I saw this news earlier http://www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1422726 I think we can now safely say the dog food business is pretty much the way I’ve stated before. I bunch of crap.
It’s hard to state a case for them isn’t it. Big business + capitalisum = a bummer for us small folk and our animals. And why would we think a goverment who thinks illegals are more important that it’s “own citizens” would help out. I bought a small bag of Large bite Innova and a small dag of Evo Turkey and Chicken to see how long it takes them to change the formula, most likely they well just lie.
Michelle, it’s a real bummer that came from PETA because I can’t stand them nor do I believe anything they say. As far as I am concerned they are nothing more than a bunch of total wacko’s and I wouldn’t doubt that would stage something like this. But I don’t doubt this about P&G.
Jess, you telling me bro, this really sucks. Evo and Innova as well as the California Natural were parts of my rotation, but I’m pretty sure there will be a cut in quality on that now. And since talking with you I actually hate switch my rotation down to 3 removing the Pro Plan temporarily. I’m at the point I’m pretty close to just cooking for my boy.
I am already thinking about going with Fromm instead of Ca. Natural. But it really is awful early to jump to conclusions. So I see my AM possibly being maybe Fromm and ?(these 2 have to be easy on the pocket book) and my PM feeding staying Orijen and TOTW. I am not a big fan of the Kirkland brand because I already use one of diamonds product, a little and a little is all I want to use from them. But believe me I well be pricing dog foods again.
WOW, GRAINFREE CALIFORNIA NATURAL COMING!!! I wonder how much it well be? Man this would be great but I really have no problem with brown rice…
http://www.californianaturalpet.com/
All they will do is substitute the rice with potatoes. This is trully a lateral move.
eric,
it is usually not that simple. the amount of potato used in almost all grainless kibbles is far less than the quantity of rice used in grain inclusive foods, often because they are increasing the meat content significantly (since that is what many grain free feeders are seeking and expect). there are exceptions like TOTW pacific stream, which, at 24% protein, clearly has nowhere near the meat content as other grainless kibbles.
id wait and see what the CN frain free looks like. well, not me personally, since i will no longer feed Natura products since P & G is tking them over. with all conglomerate takeovers, the following things aleays happen so that the conglomerate can squeeze every last penny out of the operation:
1-quality control will get degraded….without the prices going down.
2-they will seek out the lowest bidders for their supply sources….without the prices going down.
2-ingredients will actually begin to change (rice and corn and cheap fillers are much cheaper than meat products) without the prices going down.
there is a good discussion going on in the forum section about the P&G takeover of Natura….the consensus is that regardless of all the usual spin that P&G will allow Natura to run independently is a complete fantasy. after all, in the next breath Natura brags how the “synergistic relationship” with P&G will “help them move forward”…..yes, right into a petsmart and petco near you (and eventually grocery store).
bottom line is the owners wanted to retire even more comfortably than they would have without the ssle.
i think its great that all my Natura feeding brethren are seeing through the usual BS and dropping Natura…this at least sends a message to the few truly independent dog food manufacturers that remain.
You guys are most likely correct. But I believe it well not be an over night change. In 6 months is when I believe you MIGHT be able to see some kind of change. Hopefully one of the kids well stay around to watch dog the program. My other hope is that they might sell some of their products to Costco which might lead tp keeping a quality product. Wishfull thinking, HUH? If we don’t get rid of the illegals, guys like me who are directly effected by these ^&%$#*! are going to have no choice but feed a cheaper food.
I totally agree with derek Natura had all these decent foods-and now I believe that they will all be screwed up with cheap ingredients,who knows they may start sourcing from China.I believe that they will use the cheapest available.What a shame that this whole line of quality food is now ruined.Jess-I would be excited about the Cali Natural grain free if it wasn’t sold to P&G.But now I will never use it.What a waste!!
Big companies like P&G care only about 1 thing….the bottom line. I’ve talked to a few DVM’s that were involved at CSU when Hills was just getting started. The research and the product was great back then but none of them would recommend Hills to anyone of their clients today but yet you see Hills being pushed at our local vets across the country.
Natura will be marketed big time by P&G and the product with become one that most of us will never use. The extra dollars per month for great food is well worth it for helping our our 4 legged kids health. 1 Vet bill saved is worth the extra dollars for the better product.
I just got this off their website
Natura Announces Change In Ownership, But Not Philosophy or Commitment to Quality
You may have heard Natura expects to be acquired by The Procter and Gamble Company sometime in June 2010. By joining the P&G family of brands, our intent is that we will have more resources to raise awareness for the benefits of natural and holistic pet foods. Our hope is even more pets will then experience the benefits of Natura’s high-quality, super-premium brands.
P&G has assured us of their commitment to this business and to the people who have been our partners and our advocates over the years. We will continue to deliver the high quality products that have earned consumers’ trust.
For more than 20 years, Natura has dedicated itself to producing healthy, high-quality pet foods, and we will remain true to that philosophy. As we move forward with this change in ownership you can continue to find Natura pet foods at your local independent pet specialty retailers.
Thank you for your dedicated support and advocacy for Natura Pet foods. We have genuinely appreciated your support in the past and we hope we can count you among our valued customers in the future.
Sincerely,
Don Scott
President
© 2010 Natura Pet Products, Inc.
I work in this industry but not in the “corporate” setting. I was shocked to hear this news last Wednesday. Just a couple things I’ve heard throughout the Natura community are both related to Jess’ posts… Natura’s owners do have a daughter, but she is not interested in the pet food lines and, I’ve seen the cost of the Cal Nat Grain Free and it is significantly less expensive than Evo (about $8 less).
I have a hard time believing P&Gs “mission statement” regarding Natura, but like most of you have said, we’ll just wait and see. If they do what they say, the independent retailer will prosper and P&G will not compromise ingredients. This of course has not been the trend with previous independently owned dog food co.’s.
I rotate Natura products and raw so I’m also very concerned about this because before Natura I used Wellness (pre- Petco Wellness).
The pet store I buy all my dog food is dropping all of naturapet products. They dislike Proctor and Gamble’s products that much. They told me any dog food manufacture who produces a product as bad as Liams can not be trusted and they feel just like us,,,THAT IT IS JUST A MATTER OF TIME BEFORE THEY START USING INFERIOR INGREDIENTS. They believe they well not change the formula, but that they well be inserting lower grade ingredients. They also feel that P.G. well not be honest about how much meat and other ingredients well be used,, in other words they think they well start lying about whats in their product. They also feel it is just a matter of time before you see the new, unimproved and ruined naturapet products at Walmart or another big chain stores. I tend to agree with that. I could have just bought my last bag of California Natural. I wonder how long it well take them to put Corn OR Wheat in these products, any guess’s. 9 MONTHS IS MY GUESS..and 2 months (early August) and they well be using inferior ingredients is my other guess!!!
I sent Natura an email stating how disappointed I was….of all people to sell-out to, Proctor & Gamble?? Wow.
Hey derick, Eric and Michelle what do you think I should replace my California Natural with?? I know I have about a month but it seems everytime I find something I like it is over 50 bucks a bag. I have not seen canine caviler(sp) in my area and I don’t really want to feed him anymore of the TOTW than what I do now. Geez this is getting tough. I might even have to stay with Ca. Natural. Fromm duck is pretty cheap at k9cusine because of a big sale and I well get a bag before their sale is over, but man I hate stock piling dog food. I really liked the fact California Natural only has 3 ingredients, I know the Hearing has a few more ingredients but I feed him the lamb.
LOL, yesterday was his 1st year birthday. I found out he loves rib steaks as much as I do, LOL, he didn’t get that much. He got a ton of goodies yesterday and I was worried he would have bad stools today, We were lucky because he is fine. He went nuts over that duck and potato roll, Natural balance has.
Best place to buy Canine Caviar is heartypet.com
I feed Healthwise (regular kibble) and Evo chick/turkey (grainfree) mixed 50/50 (Both Natura products). With Evo’s most recent price jump coupled with this sale I have decided to change my grainfree portion now. (I am going to mix Nature’s Logic and Acana Wild Prairie Harvest) but will continue to feed Natura’s Healthwise as my regular kibble for awhile longer til something changes or I find something I like for a similar price. Thus far I have found nothing with as good of ingredients for a similar price (about $1.14/lb)
I looked at Great life for my regular kibble portion but they are not yet avail in New England without shipping. (they say they have a distributer in the works) Though Canine Caviar looks ok. I had wanted to use the Acana classic but it is not available in the US because it has milk thistle and burdock in it (allowed as supplements but not as a food ingred in the US)
Has anybody see the ingredient list for the grainless California Natural ?? And anyone know the price ?? I wouldn’t mind getting a bag before P&G takes them over, it’s been coming soon now for about 3 weeks.
Hey Eric I just looked at getting a bag of Canine Caviar but on sale it was fine, but with shipping it was 66 bucks.. 10 bucks more than Orijen in my area.
Hearty Pet sells Canine Caviar for around $45 for a 30 pounder. If you watch, they have discounts and free shipping all the time.
Happy (Belated) Birthday Tony 3 Toes!!
I guess naturapet is already done AND ON THE DOWN HILL SLIDE. I have sent them 3 e-mails and I have heard nothing from them, 3 months ago they were pretty fast. I guess P&G is already slashing anything and anybody in order to make MORE MONEY. They could be overwhelmed but it really doesn’t take much to hit the reply button. I think I have bought my last bag from them. My attitude is if you are so lazy and pathetic that your company can’t respond to e-mails than your company can not be trusted. LOL, Merrick finaly responded to me,what about a month later and I did not like their answer one little bit.
I am looking hard at Fromm and I am trying to get my pet store to carry it when they drop all of naturapet’s products.
I got an E-mail from these guys saying that they have starting shipping the new grainless California Natural. Anyone seen it yet??
This is my post on another board. It’s on ethoxyquin. Artemis just sent me another email about it.
I did a huge study on this and the problem is the US Coast Guard requires it’s use if the meal is “”made at sea”". Manufactures can get a specil permit but it cost money….Here is what I found.
Canadian manufactures are not bound by that law and Champion foods(Orijen & Acana), Horizon/Horizon Legacy and Petcurean (Go,Now and Smmit) DO NOT USE IT nor do their supplies.
American manufactures Wellness and Artemis have the special permits.
Every other dog food manufacture in America that has fish meal in it most likely has been preserved by the big bad E by their suppliers. I emailed every decent dog food manufacture and I certainly got a lot of BS.
Nature’s Variety says their fish meal is frozen by their suppliers.
Merrick, Breeders Choice, Timberwolf, Nature’s Logic and Fromm all stated that their did not buy from suppliers that did use it.These were the only companies who stated that their suppliers did not use it.
Naturapet, (Evo, Innova, California Natural, Health Wise and Karma) states it loud and clear on their web site, that they do not buy from suppliers who use it. But P & G bought this company so I know this company well change that because it is a added cost to the manufacturing process.
Hi Jess-I was at the pet store last week and they had the California Natural Grain Free- too bad they sold to Proctor and Gamble…..I would have used it if Natura still owned it.Oh well another good company bites the dust.
BTW I was at Walmart UGH and they had Newman’s own dog food there,I thought that was supposed to be a premium dog food.Definitely the best choice they have at Walmart though.Purina came out with a new “Higher End” Purina One,LOL still just a big bag of crap!!!
I recently bought a small bag of California Natural Herring and Sweet potatoes to add to his AM feeding, replacing Fromms Duck. Why? Because I can only get Fromms at one outlet here and I hate the guy who owns the store, he is as rude as can be. Anyway I am impressed with what it has done to Tony’s coat. GSD’s have ruff fur and Tony’s has aways been really soft, but this food took it to a new whole level. I am so bummed P&G has taken this over.
Has anybody tried EVO Herring formula? Pretty nice looking grain free kibble that uses NO Potatoes!!!!
Eric- it looks good.Too bad they sold to P&G…
I am really stocked up now. I won’t be buying any dog food for at least a month. Yeah, P&G really has everyone running. When you buy 12 bags of food at the store I get my food dog from you get the 13th one free. Well first Mate has said they well honor any bags of Nature you have bought and add it to their number. This store is gonna drop Natura products.
So what are thoughts on the best “replacement” for the Natura products? Especially since so many stores are dropping it. Its seems like every brand of better quality dog foods has gone the way of the supermarket brands.
MaryAnn-I like the ones that are family owned and operated.Merrick Pet Care,Fromm Family Foods,Champion pet foods.My budget picks TOTW,Kirkland,Whole Earth Farms-by Merrick.
It’s really up to you. Their are some pretty good dog foods out there and some people well disgree with me and thats cool, but I believe you should feed twice a day with 2 different products. I am in the same boat as you, because I feed California Natural in the AM and Orijen in the PM. I really liked C.N. because they don’t have all the crap in it that dogs really don’t need. The ones I am really looking at are Fromms(having a hard time in my area getting it) Taste of the Wild (I do feed this already to some degree)GO Grain Free Endurance Formula, Acana (3 of their products), Timberwolf and the Costco brand. I lost my job awhile back and it doesn’t look good finding another. I am still experminting with Instinct because my dog got a little eye goo when I tried it the last time. I also found out yesterday that 1st Mate produces their own food, but it seems a little light on meat. But since I supplement my dogs diet with meat everyday this might be OK in my case.
To be honest, I would feed any of the ones below and money is gonna start playing a bigger part in what I feed. But no matter what, the majority of his PM meal well be Orijen.
The A list
1. Orijen
2. Acana, Wild Prairie, Pacifica & Grassland only.
3. Wellness Core
4. Go, Natural Grain Free Endurance.
5. Evo
6. Blue Wilderness
7. Taste of the Wild, wetlands & prairie only, Grain free
8. Instinct
9. Artemis
10. Fromm
11. Acana, the rest of their products.
Good quality for a low price
1. TOTW
2. California Natural
3. Health Wise
4. Kirkland, Costco
The B list
1. California Natural
1. Innova
2. Now
3. GO, chicken, salmon only
4. Merrick
4. Evangers
5. Timberwolf
6. Wellness
7. Solid Gold
8. Canidae
9. Health Wise
10. Karma
11. Nature’s Logic
BEWARE!
Proctor and Gamble has now purchased Natura!
Formulas will remain the same until January 2011.
This also includes California Natural.
Old news and actually Innova has already had some issues…
Any of the Natura foods made prior to June will have been made by the orginal company and of course will be good for one year from stamped date. I would stock up. Switching though to Natural Planet Organics
To Jesse’s comment about my posting being old news. I just found out about this so I felt it was good to post. Personally, I do not compromise my dog’s health with any kibble no matter what. I have fed raw for a few years now and my dogs have always thrived. I am also well diversed in what goes into thie dog food and have years of knowledge regarding the pet food industry. When you think about it no kibble can be natural no matter what they say. If you put a piece of meat in a bag how long do you think its going to last. If anyone thinks by putting antioxidants is going to keep the meat from going rancid I would like you to try it.
The rendering plants add the chemicals therefore legally the dog food companies do not have to list the chemicals because they were added beforehand.
Can anyone recommend an alternative to Innova now that they sold out?
The A list
1. Orijen
2. Acana, Harvest, Pacifica & Grassland only.
3. Blue Wilderness
4. Wellness Core
5. Go, Grain free only.
6. Acana, the rest of Acana products.
7. Taste of the Wild, wetlands & prairie only, Grain free
8. Artemis
9. Fromm
10. Instinct
11. Evo
12. Merrick, before grain.
13. Horizon Legacy
The B list
1. California Natural
2. Now, Grain free.
3. GO, free indurance,chicken,salmon only
4. Merrick
4. Evangers
5. Timberwolf
6. Wellness
7. Solid Gold
8. Canidae
8. Natures Logic
8. First Mate
9. Health Wise
10. Karma
12. Innova
12. Kirkland, Costco
Email I received from Natura in regards to P&G buy out:
Thank you for contacting Natura Pet Products. The sale of Natura Pet Products to Proctor & Gamble was finalized on June 1, 2010.
Natura’s dedication to quality and nutritional philosophy has not changed. Natura’s Founders; John & Ann Rademakers and Peter Atkins, started Natura’s business with the purpose to provide the healthiest pet foods in the world. In building Natura’s business they have maintained animal health and wellness as a priority. They have strongly supported their independent retail partners.
P&G is committed to growing the Natura brands. They recognize the critical nature of growing the entire portfolio through the independent pet specialty stores. The quality of our products will continue to be world class. Natura’s nutritional philosophy will not change. The foundation of our success is rooted in our products and their performance. We will not compromise our standards.
P&G will be acquiring our manufacturing facilities in Fremont, NE and San Leandro, CA along with the full complement of Natura employees. P&G intends to operate Natura Pet Products as an independent entity. Our approach to formulation and product design will remain the same, and we will continue to position our formulas on the cutting edge. We will continue to evolve and improve our market leading products. Our ingredient selection philosophy will remain unchanged.
Natura’s current operating management team will remain in their respective positions and Natura’s business relationships will remain unchanged.
P&G has sought us out to advance and improve their natural and holistic product line and are interested in our products because they believe that we are the best at what we do… providing “The Healthiest Pet Food in the World.”
If you have any additional questions please feel free to contact me at your convenience.
Best Regards,
Ashley
Natura Product Advisor
Licensed Veterinary Technician
(800) 532-7261
custserv@naturapet.com