Say it aint so!!! P&G buys out Natura!!!

[CorgiPaws]

The store I buy my cat's food at is 100% sold out of every natura prouct they carry. Sounds like people are stocking up.
I called my business partner (well.. soon to be, we're under contract to buy 50% of this business) and advised we buy as many pallets of EVO (top seller at the daycare) as our distributer had. Too late. They said the day the news came out other stores they provide to called in their very large orders for the EVO. They will be getting more in next month, but will that be trustworthy? Who knows?

[luvMyBRT]

Wow. Okay....I wonder if I should even bother with the Innova Large Breed Puppy???

Maybe I should just start him on Horizon LBP and then rotate with the Oijen LBP and Acana Pacifica.

It's weird all these new findings you came across....hummmm....not cool. Not cool at all.

Thanks for sharing....

[CorgiPaws]

The store I buy my cat's food at is 100% sold out of every natura prouct they carry. Sounds like people are stocking up.
I called my business partner (well.. soon to be, we're under contract to buy 50% of this business) and advised we buy as many pallets of EVO (top seller at the daycare) as our distributer had. Too late. They said the day the news came out other stores they provide to called in their very large orders for the EVO. They will be getting more in next month, but will that be trustworthy? Who knows?

ETA: The fact it's flying off the shelves does bring one small comfort: this sellout has not gone unnoticed by consumers. I'm sure more are blind to it than not, but at least it's proof that many have taken notice.

[MandyPug]

He's looking at hopefully getting the grain inclusive Orijen line not yet available in the U.S.

I haven't heard anything about Orijen releasing a grain inclusive line and i'm in Alberta, Canada. Acana has Grain Inclusive lines though.

Our store isn't dropping it. We're "waiting to see what happens". I however will no longer recommend it. It's not only about ingredients to me, it's about reputation. I cannot trust it and i shouldn't pull the wool over my clients' eyes.

[PUNKem733]

Damn this sell out! Just when I find Evo Herring & Salmon Formula for only 16.99 for the small bag, I couldn't find it for the life of me, and I do at a feed store about 100 miles away from me. They also now about the buy out, and will no longer carry it in a few months.

I think their large bags where about 52.99, I had to buy one to try it. Good god you can smell the fishy smell through the bag.

[bort]

Customers have been coming in to complain that their dogs are now getting diarreah from eating the exact same food they've been on and how can that be? He also claims that the company had a regional meeting that he attended awhile ago and told everyone that they wanted to start using farmed salmon instead of wild, that caused quite an uproar he said.

This is us, exactly. I found this forum last week because I felt like our most recent bag of Evo was different and we were looking to change. Then the P&G announcement came a few days later. Grr...

[wags]

I received this email from one of the mom and pop store's I frequently visit. This is why I do business with them! They wrote this in an email to their customers which is very nice I think!They are staying on top of this so I like that!


***Important Industry News***
Natura Pet Foods, the makers of California Natural, EVO and Innova was purchased this week by Proctor and Gamble.

Since Raining Cats and Dogs opened, we have prided ourselves on carrying only the healthiest pet foods from the most socially and environmentally responsible companies around. Natura has billed itself as the maker of "the healthiest pet food in the world," and seemed a natural fit for our store.

The sale of Natura to Proctor and Gamble, the same company that owns Iams and Eukanuba, causes serious concern that their approach to making healthy, holistic pet food will inevitably change. We have, however, been assured by Natura representatives that Proctor and Gamble intend to let Natura run itself as an independent company and that the manufacturing of their foods will remain unchanged.

We will continue to monitor the sale and distribution of Natura brands as well as the ingredients list of all their foods. Should we notice any changes, we will share the information immediately. If you have any questions or concerns, please feel free to contact us at the store.

[chowder]

I thought you all might find this interesting. I do a lot of surveys and I got one yesterday on pet food. The survey was from Natura and was about them changing the ingredients of Evo Red Meat formula. I'm usually not allowed to tell what the surveys are about but needless to say, they were considering making the formula into something that I would no longer buy, and keeping the price the same (actually higher then what I pay now). I gave them detailed information about my opinion of their new formula and why I would not purchase it if they changed it because I had many other alternatives in pet food.

Think it is a coincidence that I got this survey so soon after the annoucement about the takeover? WIll they really change the whole red meat formula? It must really be a money loser.

[Gia]

So the changes are all ready in the works, it would appear!

[wags]

this is another note I received after replying to the email I received from the mom and pop store Ideal with well one of them that is! I talked about the P&G dilemma and what is happening so this is yet another reply form the store! From the raining cats and dogs mom and pop store!

Thanks for your note. We're currently deciding how we want to proceed. Our best guess is that food will remain, for the most part, unchanged for the next 12 to 18 months. At that point, we imagine that recipes will change, the distribution network will change and the overall quality will go way down.

We have many other foods in our store that we think are very good alternatives to the Natura brands. If you need any information on any of them, please contact us at anytime.

My gut impression is that we'll keep the brands in our store in the short term, but that we'll eliminate them over the course of the next year...

Thanks,
Mike